For this InterMed FOOH project, we created a playful and visually striking concept centered around the Luxurious Sun Care SPF 50+ Drops, transforming an everyday city moment into an unexpected summer-inspired experience.

 

The shoot took place in Monastiraki, one of Athens’ busiest and most tourist-packed locations. With constant pedestrian movement and heavy traffic throughout the area, the production itself was particularly challenging in terms of timing, coordination, and capturing clean shots. Despite the demanding conditions on set, once filming wrapped, the CGI, VFX, and compositing stages moved forward seamlessly, with the entire pipeline running smoothly through to final delivery.

 

In the film, the product comes to life through a billboard and seamlessly enters the real-world environment using CGI. As the bottle emerges, it releases protective sunscreen drops above unsuspecting passersby, forming visual symbols of protection such as shields, umbrellas, and hats. The concept delivers the product message “protection from both the sun and blue light radiation” in a fun, creative, and visually engaging way.

The final video generated a strong response across the client’s social media channels, attracting highly positive feedback and impressive engagement from the brand’s followers and online audience.