To celebrate Valentine’s Day, we created two fully CGI social media films inspired by classic games of chance: a slot machine and a spinning prize wheel.

 

Created for Anna Maria Mazaraki’s social media channels, the campaign transformed a jewelry collection into a playful carnival experience where every spin reveals a new heart shaped design. To connect the concept with the brand, the signature circular motif found across Anna Maria Mazaraki’s jewelry became the coin that brings each machine to life.

 

Every piece of jewelry was digitally recreated in 3D, allowing us to build vibrant animated worlds where lighting, sound and motion work together to create an immersive experience. The result is a colorful and playful campaign that blends storytelling, entertainment and craftsmanship into a memorable Valentine’s Day experience.