The campaign was created for COSMOTE TV as part of a large scale production by Norrow Group, where we were responsible for developing the entire 3D environment and delivering the VFX.

 

The commercial was filmed entirely on a green screen set. To support the VFX production, we scanned the physical set and recreated it as a digital asset. This digital replica became the foundation for integrating the filmed footage and building the complete virtual environment before all elements were brought together during the compositing stage.

 

The final film places the lead actor inside a striking industrial space where every surface becomes a dynamic canvas for sports projections. Throughout the commercial, the actor seamlessly transforms through a series of athletic outfits, from football, basketball and tennis to Formula 1 and MotoGP. In selected scenes, the required racing helmets were digitally added using 3D and VFX, blending naturally into the final shots.