For CozyKids’ Christmas campaign and the launch of its new store in Thessaloniki, we created a FOOH concept designed to capture attention instantly and bring the magic of the holiday season to life through a visually immersive CGI experience.

 

The idea centered around a cinematic nighttime scene outside the store, where Santa Claus’ sleigh appears parked in front of the storefront with an open sack ready to be filled with gifts. One by one, the CozyKids toys magically come to life, levitating through the air before flying into Santa’s sack. The concept transforms the storefront into a festive fantasy scene, reinforcing the idea that CozyKids is the ultimate holiday destination for Christmas gifts.

 

For the production process, we worked with real storefront footage provided by the client and built the entire creative execution around the available material. Our team enhanced the original footage, digitized the products, and fully created the sleigh, Santa’s sack, and all floating animation effects in CGI. Every element was carefully blended into the live-action environment through advanced compositing techniques to achieve a seamless and believable final result.

 

The project was completed with detailed post-production, editing, and cinematic sound design, resulting in a high-impact FOOH video designed to maximize engagement and stop audiences mid-scroll across social media platforms.