For the new festive campaign of Anna Maria Mazaraki, CGWorks created a stunning mixed reality video production, transforming Golden Hall into a cinematic Christmas destination filled with light, sparkle, and festive atmosphere.

 

Against the night sky of Athens, a custom zeppelin inspired by the brand’s colors and aesthetic flies above the shopping center, carrying the iconic Xmas Crackers collection. As it glides over the spectacular Christmas tree, it releases crackers, golden dust, and glowing particles that fill the scene with magic and holiday spirit.

 

Using advanced CGI effects, FOOH production techniques, and cinematic direction, we crafted an immersive brand experience that blends imagination, luxury aesthetics, and viral-ready content.

 

At CGWorks, we design and produce high-end CGI, mixed reality, and FOOH productions that transform every brand story into an unforgettable experience.