For UNI-Pharma’s Alkacitrat, our goal was to communicate the product’s core benefit through a simple and memorable visual metaphor rather than a literal product presentation.

The creative concept was inspired by the way an effervescent tablet dissolves in water. We translated that characteristic into the campaign’s central idea: as the food dissolves into bubbles, the feeling of heaviness and discomfort dissolves with it. The visual connects the product’s action with the relief it provides in a way that is immediate and easy to understand.

The project included the development of the creative concept, the production of the key visuals for the Print & Digital Campaign, and a custom icon set designed to support additional communication materials.

Production combined stock photography, CGI, AI-assisted image generation and post production, using each technique where it contributed most effectively to the final result.